Why newspapers add value for advertisers?

1. Newspapers reach adults of all ages.

2. Newspaper readers are the most desirable consumers.

3. Newspaper readers consist of both men and women.

4. Every newspaper page provides its own unique targeting opportunities.

5. The best customers for many products/services are heavy newspaper readers.

6. Newspaper readership provides mass coverage as it extends beyond the person who purchases the newspaper.

7. Newspapers are read by the vast majority of adults.

8. Newspapers are reliable shopping guides.

Courtesy of The Rosebrugh Group Inc., Newspaper Division, 2001.